Choi, J., Chang, Y, Li, Y. J., Jang, M. Doing Good in Another Neighborhood:  Attributions of CSR Motivations Depend on Corporate Nationality and Cultural Orientation, Journal of International Marketing, 24(4), 82-102.

Choi, J., Rangan, Priyam, & Singh, Surendra (2016) Do Cold Images Cause Cold Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals, Journal of Advertising, 45(4), 417-426

Choi, J., Chang, Y., Lee, K., & Chang, J. (2016) Effect of Perceived Warmth on Positive Judgment, Journal of Consumer Marketing, 33(4), 235-244.

Rangan, P., Singh, S., Landau, M., & Choi, J. (2015) Impact of death-related television programming on advertising evaluation. Journal of Advertising, 44(4), 326-337.

Lee, K., Choi, J., & Li, Y. J. (2014). Regulatory focus as a predictor of attitudes toward partitioned and combined pricing. Journal of Consumer Psychology, 24(3), 355-362.

Choi, J., Li, Y. J., Rangan, P., Chatterjee, P., & Singh, S. N. (2014). The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption. Journal of the Academy of Marketing Science, 42(5), 545-557.

Choi, J., & Myer, D. W. (2012). The effect of product positioning in a comparison table on consumers┬┐ evaluation of a sponsor. Marketing letters, 23(1), 367-380.

Choi, J., Lee, K., & Ji, Y. Y. (2012). What type of framing message is more appropriate with nine-ending pricing?. Marketing Letters, 23(3), 603-614.