Publications:

Choi, Jungsil, and Hyun Young Park. "How Consumers with Hedonic (vs. Utilitarian) Purchase Motive Use Item-Price (vs. Price-Item) Presentation Order as a Mechanism to Justify Their Hedonic Purchase" European Journal of Marketing (A* journal), Accepted

Choi, Jungsil, and Ilwoo Ju. "How health motivation moderates the effect of vividness on consumption expectations of indulgent food." Journal of Consumer Behaviour (A journal) 22.6 (2023): 1474-1492.

Choi, Jungsil, and Hyun Young Park (2021) "How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal." International Journal of Research in Marketing 38.3, 749-769. (A* journal ABDC journal quality list)

Choi, Jungsil, et al. (2020) "Opposites attract: Impact of background color on effectiveness of emotional charity appeals." International Journal of Research in Marketing 37.3, 644-660. (A* journal)

Choi, Jungsil, Sreedhar R. Madhavaram, and Hyun Young Park (2020) "The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing." Journal of Retailing 96.2, 251-265. (A* journal)  

Choi, Jungsil, Yexin J. Li, and Luz-Adriana Samper (2019) "Health Motivation and the Influence of Calorie-Ending on Consumption Decisions" Journal of Consumer Research, 46(3), 606-619. (UT Dallas 24 , FT 50 , A* journal). Guy O. and Rosa Lee Mabry Best Paper Awards at the University of Kansas

Lee, Kiljae, Jungsil Choi, George M. Marakas, and Surendra N. Singh (2019) "Two distinct routes for inducing emotions in HCI design." International Journal of Human-Computer Studies, 124, 67-80. (B journal)

Choi, Jungsil, Dorcia Bolton, and Marija Grishin (2019) "The Moderating Effect of Temporal Distance on Partitioned vs. Combined Pricing" Journal of Consumer Marketing, 36(5), 529-538. (A journal)

Choi, Jungsil, Kiljae Lee, and Pronobesh Banerjee (2019) "Asymmetric effect of context¿specific color priming on interpretation of ambiguous news articles." Journal of Consumer Behaviour, 18(3), 219-232. (A journal)

Lee, Kiljae, and Jungsil Choi (2019) "Image-text inconsistency effect on product evaluation in online retailing." Journal of Retailing and Consumer Services 49, 279-288. (A journal)

Choi, Jungsil, Young-Kyun Chang, Yexin, J. Li, and Myoung-Kyun Jang (2016) "Doing Good in Another Neighborhood: Attributions of CSR Motivations Depend on Corporate Nationality and Cultural Orientation" Journal of International Marketing, 24(4), 82-102. (A journal)

Choi, Jungsil, Priyamvadha Rangan, and Surendra N. Singh (2016) "Do Cold Images Cause Cold Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals" Journal of Advertising, 45(4), 417-426. (A journal, Impact factor: 6.30, 1/92 in Communication)

Choi, Jungsil, Young-Kyun Chang, Kiljae Lee, and Jae D. Chang (2016), "The Effect of Perceived Warmth Elicited by Visual Sensation on Judgment of Business Environment", Journal of Consumer Marketing, 33(4), 235-244. (A journal)

Rangan, Priyamvadha, Surendra N. Singh, Mark J. Landau, and Jungsil Choi (2015) "Impact of Death-Related Television Programming on Advertising Evaluation," Journal of Advertising, 44(4), 326-337. (A journal, Impact factor: 6.30, 1/92 in Communication)

Choi, Jungsil, Yexin Jessica Li, Priyamvadha Rangan, Promothesh Chatterjee, and Surendra N. Singh (2014) "The Odd-Ending Price Justification Effect: The Influence of Price-Endings on Hedonic and Utilitarian Consumption," Journal of the Academy of Marketing Science, 42(5), 545-557. (FT 50, A* journal)

Lee, Kiljae, Jungsil Choi (corresponding author), and Yexin Jessica Li (2014) "Regulatory Focus as a Predictor of Attitudes toward Partitioned and Combined Pricing," Journal of Consumer Psychology, 24(3), 355-362. (FT 50, A* journal)

Choi, Jungsil, Kiljae Lee, and Yong-Yeon Ji (2012), "What Type of Framing Message is More Appropriate with Nine-Ending Pricing?" Marketing Letters, 23(3), 603-614. (A journal)

Choi, Jungsil and Duane W. Myer (2012), "The Effect of Product Positioning in a Comparison Table on Consumers," Evaluation of a Sponsor," Marketing Letters, 23(1), 367-380. (A journal) (Best paper awards at the University of Kansas)