Choi, Jungsil, Yexin J. Li, and Luz-Adriana Samper (forthcoming) ¿Health Motivation and the Influence of Calorie-Ending on Consumption Decisions¿ Journal of Consumer Research

Choi, Jungsil, Lee, K. Banerjee, P. (forthcoming) Asymmetric Effect of Context-Specific Color Priming on Interpretation of Ambiguous News Articles, Journal of Consumer Behaviour

Lee, K., Choi, J., Marakas, G. M., & Singh, S. N. (forthcoming). Two Distinct Routes for Inducing Emotions in HCI design. International Journal of Human-Computer Studies, 124, 67-80

Choi, Jungsil, Dorcia Bolton, and Marija Grishin (forthcoming) ¿The Moderating Effect of Temporal Distance on Partitioned vs. Combined Pricing¿ Journal of Consumer Marketing

Choi, J., Chang, Y, Li, Y. J., Jang, M. (2016) Doing Good in Another Neighborhood:  Attributions of CSR Motivations Depend on Corporate Nationality and Cultural Orientation, Journal of International Marketing, 24(4), 82-102.

Choi, J., Rangan, Priyam, & Singh, Surendra (2016) Do Cold Images Cause Cold Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals, Journal of Advertising, 45(4), 417-426

Choi, J., Chang, Y., Lee, K., & Chang, J. (2016) Effect of Perceived Warmth on Positive Judgment, Journal of Consumer Marketing, 33(4), 235-244.

Rangan, P., Singh, S., Landau, M., & Choi, J. (2015) Impact of death-related television programming on advertising evaluation. Journal of Advertising, 44(4), 326-337.

Lee, K., Choi, J., & Li, Y. J. (2014). Regulatory focus as a predictor of attitudes toward partitioned and combined pricing. Journal of Consumer Psychology, 24(3), 355-362.

Choi, J., Li, Y. J., Rangan, P., Chatterjee, P., & Singh, S. N. (2014). The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption. Journal of the Academy of Marketing Science, 42(5), 545-557.

Choi, J., & Myer, D. W. (2012). The effect of product positioning in a comparison table on consumers¿ evaluation of a sponsor. Marketing letters, 23(1), 367-380.

Choi, J., Lee, K., & Ji, Y. Y. (2012). What type of framing message is more appropriate with nine-ending pricing?. Marketing Letters, 23(3), 603-614.