| Title: | Associate Professor |
| Dept: | Marketing |
| Office: | BU 451 |
| Phone: | 216-687-3682 |
| Email: | f.zhu@csuohio.edu |
| Address: | 2121 Euclid Ave. BU 451, Cleveland, OH 44115 |
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| Education: | ||||||||
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Ph.D., Marketing, University of Missouri-Columbia
M.S., Marketing Research, Southern Illinois University Edwardsville B.A., Materials Science&Engineering, Hefei University of Technology | ||||||||
| Brief Bio: | ||
| Fengxia (Sandy) Zhu is an Associate Professor of Marketing at Cleveland State University.
She obtained her PhD in Marketing from University of Missouri-Columbia in 2016. Her research interests are in the areas of marketing strategies, international marketing, and services marketing. She has published her research on marketing and international business journals such as European Journal of Marketing, Journal of Marketing Management, International Business Review, and International Journal of Advertising. She also has presented her research at various national and international conferences such as the Winter and Summer American Marketing Association (AMA) Annual Educators' Conference and Academy of Marketing Science (AMS) annual conference. | ||
| Honors and Awards: | ||
| Overall Best Paper Award, AMA Winter Educators Conference 2015
AMA Best Paper in Track, Marketing Strategy Track, AMA Winter Educators Conference 2015 AMA Best Paper in Track, Emerging Market Track, AMA Summer Educators Conference 2013 Marketing Outstanding Research Assistant Award, University of Missouri, 2013 Marketing Outstanding Teaching Assistant Award, University of Missouri, 2014 | ||
| Research Interests: | ||
| Marketing Strategies, International Marketing and International Branding | ||
| Teaching Areas: | ||
| Courses Taught:
Marketing Strategies (BA) Marketing Strategies (MBA) Multi-cultural Marketing (BA) | ||
| Professional Affiliations: | ||
| Academy of Marketing Science
American Marketing Association | ||
| Professional Experience: | ||
| Assistant Professor of Marketing, Cleveland State University, 2023 -
Assistant Professor of Marketing, Cleveland State University, 2016 - 2023 | ||
| University Service: | ||
| Faculty Senate Electronic Learning Committee (2023-)
DBA Committee, Member (2016 - 2020) | ||
| Professional Service: | ||
| Reviewer:
Industrial Marketing Management (2016) AMA Summer Educators' Conference (2017) AMA Winter Educators' Conference ( 2013, 2017) AMS Annual Conference (2016) | ||
| Community Service: | ||
| Treasurer, Chinese American Faculty and Staff Association) CAFSA (2016-2018) | ||