|Dr. Kimberly A. Neuendorf (Ph.D., Michigan State University) is a professor in the School of Communication at Cleveland State University. Within the School, she has served as Graduate Director, Director of the Communication Research Center, and Director of the Film, Television, and Interactive Media Program. Her teaching has included a range of courses in research methods, media effects, documentary form, and film studies.
In academic research, Dr. Neuendorf has emphasized quantitative research methods as applied to the content and effects of mediated communication. Her research, often with CSU colleagues or students, has included the examination of media portrayals of marginalized populations, the adoption processes of new technologies, and audience responses to variations in moving image production techniques. For example, a 2018 publication (co-authored with CSU alumni) explores the divergent spectator responses resulting from on-screen film movement that is left-to-right versus movement that is right-to-left. That research has been featured on a film critic blog that has received over a half-million views.
Dr. Neuendorf's published works include her widely cited research methods book, "The Content Analysis Guidebook" (the 2nd edition was published in 2017), as well as over 130 journal articles, book chapters, and funded research reports.
As a result of her expertise in the quantitative methods of content analysis, Dr. Neuendorf has served as a consultant to such entities as the U.S. Secret Service's Threat Assessment Center, the National Cancer Institute, the Harvard Identity Project, and has also served as an expert witness in a number of court cases in recent years. As an expert witness in one of the largest defamation cases ever filed in the United States, her analysis of Twitter demonstrated how news coverage influenced social media activity. In a national class action against an automobile manufacturer, she analyzed the volume and content of news stories in order to assess consumers' potential understanding of the alleged defect.
Dr. Neuendorf's film production activities have included the production of numerous educational videos, and recently she has been involved in various capacities (e.g., as Consulting Producer, Associate Producer, and/or Writer) on several feature documentaries: "White Boy" (2017), "Wrong Cat" (2018), and "Missing Lauren Spierer" (2019) with Transition Studios, and "Woman in Motion" (2018) with Stars North.
Dr. Neuendorf is a member of such professional organizations as the American Association for Public Opinion Research, Association for Education in Journalism and Mass Communication, Broadcast Education Association, International Communication Association and Society of Cinema & Media Studies.
A Michigan native, she enjoys movies, water skiing and snow skiing.