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Jieun Park, Ph. D.
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Title: |
Associate Professor
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Dept: |
Marketing |
Office: |
BU 450 |
Phone: |
216-687-4787 |
Email: |
J.PARK16@csuohio.edu
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Address: |
2121 Euclid Ave. BU 450, Cleveland, OH 44115 |
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Research Keywords: |
| Website localization,
Consumer Animosity,
Corporate Social Responsibility,
Shopping Style,
Sensory Ads,
Multinational Enterprises,
E-Commerce |
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Education: |
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Ph.D., International Business and Marketing, Saint Louis University, 2010
M.B.A., Business Administration, KDI school of Public Policy and Management, Seoul, Korea
B.S., Law, Chung-Ang University, Seoul, Korea
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Brief Bio: |
| Ji Eun Park is an Associated Professor of Marketing at Cleveland State University.
She obtained her PhD in Marketing and International Business from Saint Louis University in 2010. Her research interests are in the areas of e-commerce, advertising, cross-cultural consumer behavior, international marketing, and corporate social responsibility in the context of international business. Her work has appeared or is forthcoming in Journal of Consumer Marketing and Journal of Business Research. She also has presented her research at various national and international conferences. |
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Research Interests: |
| Cross-cultural Consumer Behavior, International Marketing, CSR, E-Commerce, and Advertising |
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Teaching Areas: |
| International Business Theory (DBA)
International Business (MBA)
Global Marketing (BBA) |
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Professional Affiliations: |
| Academy of International Business
American Marketing Association
Academy of Marketing Science
Society for Marketing Advances |
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Professional Experience: |
| Associate Professor of Marketing, Cleveland State University |
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University Service: |
| DBA Committee, Member (2010 -) |
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Professional Service: |
| Reviewer:
Multinational Business Review (2009)
Journal of Electronic Commerce Research (2009)
AMA Summer Educators' Conference (2007, 2008, 2009)
AIB Annual Conference (2007, 2008, 2009, 2010) |
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